Mirko Lalli has always been involved in innovation, technology, communication and marketing.
He began his career as Director of Corporate Communication of Clouditalia SpA, subsequently Chief Executive Officer of AR-tel SpA, and even before that of Marketing and Communications Director of Fondazione Sistema Toscana. He was a member of the Tourism Innovation Committee of the Ministry of Tourism and, since the first edition, has collaborated in the design and implementation of BTO-Buy Tourism Online.
Since January 2014 he has been the founder and CEO of Travel Appeal, a company specialized in data analysis using Artificial Intelligence, which in 2019 became The Data Appeal Company SpA, acquired in 2022 by Almawave Spa, a listed company part of the AlmavivA group. The company’s goal is to democratize and simplify the use and understanding of data, to help companies and institutions make effective and informed decisions.